Terracotta in the Swiss Alps: How Fiat Tractors Conquered Switzerland
How did the Italian mass manufacturer convince demanding Swiss farmers? The answer is price, robust technology, and extreme climbing ability.

EIL BULLDOG VERSAND Christian Lauer
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How did the Italian mass manufacturer convince demanding Swiss farmers? The answer is price, robust technology, and extreme climbing ability.
How did Fiat become so successful in the homeland of Steyr? The answer lies in pure power, clever technology, and a special corporate connection.
Fiat tractors have a rich history in Germany and a fan base as robust as the engines of the machines themselves.
In the world of agriculture, Fiat stands for indestructible power, distinctive edges, and the unmistakable terracotta orange.